Using Press Releases For Link-Building Through Syndication

A press release, also called a media release or news release, is a written communication to the media to publicize something which can be claimed to be news-worthy. The principle idea is always to get favourable media reviews that would provide publicity for the company, brand product or service referenced in the media release.

Press announcements were initially designed as a communication method between a company's PR staff and also public relations firms and the press. Today, one can find press release submission companies on the web which help disseminate your media release online. The larger providers can even get the news release syndicated at top news sites, including Google and Yahoo News.

So as to get a perception of just how widespread online news search is, a study by comScore revealed that up to fifty percent of all internet users stop by an online news website every month. Consequently, it is not suprising that marketing experts highly recommend making use of press releases to drive targeted prospects to websites.

However, media releases are not only seen as excellent as a marketing tool but also creates a good opportunity for getting inbound links, that are vital for SEO. SEO or Search Engine Optimization, refers to the process of optimizing a website to rank higher in search engine results.

To start, most of the media release submission websites possess high trust factors and thus, any backlink coming from them will be invaluable. Press release sites like PRleap.com are clearly aware about this and feature a clever SEO package, which allows the usage of embedded textlinks.

Additionally, a large number of websites re-publish or "syndicate" articles from press release and online news websites, providing your press release additional exposure and allowing you to access a wider target audience on the internet. If anchortext links were embedded in the body of your content, chances are that these blogs and websites will likely publish them together with your media release, thus, creating lots of inbound links to your site instantly.

To that end, listed below are some ways that can help you get the most out of news releases:

1. The key towards producing an excellent and powerful press release is to systematically prepare and check your press release before posting it. Begin with a statement worth announcing and focus on a specific theme. An excessive amount of details and working on many keywords will weaken the actual message for both news search engines and readers.

2. Every good press releases follow a particular structure. Research news releases on the web and study the top ones you discover. Create a good heading and write a teaser inside the summary, in order to motivate your reader to read further. Aim to write 300-400 words in the body of the press release and make sure to include the relevant particulars, including contact details.

3. Add textlinks within your media release to be able to take full advantage of the SEO benefit, if allowed by the press release service. Several providers may impose a cost to enable this function, while others may only permit using the site URL as a textlink and even put in a "nofollow" attribute in the outgoing links. As a rule of thumb, try and preserve a ratio of 1 hyperlink for every 200 words to prevent your news release from looking too spammy.

4. There are various newswire services that provide press release submission like PRweb, Prlog and 24-7 Press Release. Shortlist the providers that are affordable to you and at the same time, provide features that can fulfill your marketing objectives. Generally there are free and paid submission providers, media release sites that Yahoo and Google favour for news syndication and even ones that include social marketing tools.

5. Should you publish exactly the same press release with more than one newswire service on a single day, it is likely that the news search engines may exclude the duplicates. Hence, if your press release has several angles, you should re-write different content for the different newswire provider to make them appear unique.

6. Once your press release has already been reviewed and published, you can help publicize it through various means, including putting up the press release on your company website, blogging about it and submitting it to social websites like Facebook.

7. Lastly, review your site's analytics to evaluate the effect of the news release marketing effort.